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Medigrafix

The Patient Journey vs The Patient Experience 

 

In healthcare, recognising the difference between the patient journey and the patient experience is important for providing empathetic and effective care. 

The patient journey refers to the complete process a patient navigates through, covering everything from the initial steps before receiving care, to the care itself, and the follow-up afterwards. This comprehensive view includes not just face-to-face meetings with healthcare providers, but also every interaction and touchpoint a patient encounters along the way. 


On the other hand, the patient experience focuses more on the specific interactions and the quality of care that patients receive during their visits to a hospital or clinic. It zooms in on the details for what happens during visits and how patients feel about the care they receive. 


By exploring both the patient journey and the patient experience, healthcare providers can strengthen their support for patients throughout their healthcare journey, aiming for a more positive and comprehensive care experience. In this article, we explore these concepts further through the lens of the patient journey and the use of visual medical graphics


Patient Journey Mapping 

Focusing on Paediatrics 

Designing children’s wards in paediatric care offers a wonderful chance to improve the patient journey. Hospitals can often feel overwhelming to young kids and children. At Medigrafix, we’re passionate about using our expertise in healthcare interior design to turn these areas into warm, comforting, and engaging spaces for children. 

Our wall and window art installations are carefully crafted not just to decorate the area, but to create a soothing environment that can help young patients feel more at ease and distracted from the clinical surroundings. 


Why Wall Art is Significant in Paediatric Care 

In paediatric settings, where the atmosphere can significantly influence a child's comfort and recovery, wall art and window art play a vital role in transforming these spaces into more welcoming and nurturing environments. 


Research underscores the importance of integrating art in healthcare settings, revealing that: 

  • Art significantly reduces anxiety, stress, and depression among patients, including children, as well as among the care staff. 

  • The presence of art boosts the morale and mood of caregivers, which can translate into improved patient care journey. 

  • Art increases the overall ambience of healthcare facilities, making them more than just places for medical treatment but spaces where healing is supported through visual and emotional stimulation. 

Incorporating art into pediatric care areas not only improves the aesthetics but also helps in creating a more positive healthcare experience for children, their families, and healthcare providers. 


Benefits of Patient Journey Mapping 

Hospital patient journey mapping brings numerous advantages. It allows healthcare providers to deeply understand their patients' needs, desires, and overall situations, which is necessary for offering personalised, high-quality care. 

 

Here’s how this understanding transforms into tangible benefits, especially in paediatric care: 

Benefit 

Description 

Better Insight into Patient Needs 

Tailored care through deep understanding of each child's needs and preferences. 

Increased Patient Engagement 

Engaging and comforting interactions that reduce intimidation for young patients. 

Customised Communication Strategies 

Effective communication that reduces anxiety and clarifies care procedures for children. 

Smarter Use of Healthcare Resources 

Optimal allocation and utilisation of resources, ensuring timely and appropriate support. 

Greater Involvement of Caregivers and Families 

Encourages family involvement, increasing comfort and reassurance for the child. 

Creating a Supportive Environment 

Designing a safe and welcoming environment that makes the hospital less overwhelming. 

These benefits are instrumental in making healthcare experiences for children as comfortable and positive as possible. By focusing on the specific needs and experiences of young patients, healthcare providers can significantly improve the care and compassion they offer. 


Using Patient Journey Data 

Improving Paediatric Care 

Healthcare providers can significantly improve the care they provide by utilising data from patient journey mapping. This approach goes beyond merely addressing the immediate medical needs of children. It includes ensuring that the environment itself contributes positively to their healing and overall comfort. 

At Medigrafix, we specialise in creating engaging and soothing art installations that significantly transform the ambiance of paediatric wards. Our approach involves the use of charming window art, including window films and printed blinds, thoughtfully designed with young kids in mind. 

These artistic elements do more than just beautify the space; they also serve therapeutic purposes. By softening the clinical feel of hospital rooms, our installations make the environment more welcoming and less intimidating for young patients, helping to ease their hospital experience.



Improving the Patient Journey 

Beyond Art: Paediatric Experiences 

To further improve the patient journey, especially for children, healthcare facilities can adopt several strategies: 

  • Early Information Delivery: Providing information about the healthcare process in a child-friendly manner is crucial for reducing anxiety. This can be done through illustrated guides or interactive digital content that explains what children can expect during their visit. 

  • Creating a Nurturing Space: The design elements within a healthcare setting play a vital role in creating a calming and safe environment. Medigrafix’s wall art and window treatments are especially effective in transforming stark, clinical spaces into areas that feel welcoming and secure for children. 

  • Ongoing Support: Extending the care continuum beyond the hospital stay with post-visit care and guidance is important. This includes follow-up calls, rehabilitation activities, and educational materials that help children and their families manage recovery at home. 

These initiatives highlight how thoughtful enhancements to the physical environment, combined with comprehensive care strategies, can significantly improve the paediatric patient journey, making healthcare experiences less daunting and more comforting for children and their families. 


Case Study: Hornsby Hospital 


Occupational Therapy Clinic Hornsby Hospital, NSW Government, Northern Sydney Local Health District 


Medigrafix's collaboration with Hornsby Hospital showcases the transformative impact of integrating art into paediatric healthcare. This project extended beyond installing wall art to creating a comprehensive educational and comforting program, heightening the hospital experience for young patients. 


Key Components of the Project 

  • Educational and Comforting Elements: Characters and themes from wall art were expanded into brochures, books, and activities, helping familiarise children with the healthcare setting and the roles of healthcare providers, thus making the hospital experience more accessible and less intimidating. 

Collaboration and Implementation Highlights 

  • Expert Consultation: Collaboration with child psychologists and First Nations consultants ensured that the content was age-appropriate, culturally sensitive, and psychologically supportive. 

  • Creation and Distribution: Medigrafix designed engaging characters for books, activities, and wall art. These materials were tailored to different age groups and installed or distributed throughout the paediatric wards. 

  • Interactive Features: Digital activities linked via QR codes enhanced interactivity, aiding in patient engagement and education. 



Impact and Benefits 

This initiative significantly reduced anxiety among paediatric patients, aiding in better cooperation with medical procedures and improving overall patient outcomes. The familiar, engaging environment created through art and interactive elements offered psychological comfort, making the hospital less daunting for children. 

The project at Hornsby Hospital illustrates how well-designed art programs can effectively support paediatric patient care, demonstrating the potential of thoughtful integration of visual and educational elements in healthcare settings. 


The Importance of Using Art to Improve the Patient Journey 

Our innovative approach to healthcare interior design highlights the significant role of art in improving the patient journey. Their products are not only aesthetically pleasing but are also designed to meet the practical needs of healthcare environments. 

They are durable, easy to maintain, and contribute to a more positive healthcare experience. By integrating art into the hospital patient journey, Medigrafix helps ensure that the environment is conducive to healing and comfort, particularly for children who might find hospital visits overwhelming. 


The Medigrafix Difference 

Our commitment to improving healthcare environments through art significantly uplifts the patient experience, particularly in paediatric care. Through thoughtful and holistic approach demonstrates how art and design are pivotal in transforming healthcare spaces from intimidating to nurturing environments that foster both medical recovery and emotional healing. This focus on creating soothing spaces has made a profound impact on patient journeys, making medical settings feel more comforting and supportive. 

If your clinic or medical practice is interested in enriching your healthcare environment with our artistic designs, we invite you to get in touch with us today. 

 

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